Who we are

Bay Reef Aquatics (“we,” “us,” or “our”) operates this website to sell marine livestock and reef aquarium supplies. This Privacy Policy applies to information collected through our website, customer support, and related online services.

Information we collect

We may collect information you provide directly (such as name, email, shipping address, billing address, phone number, and order details). We also collect information automatically when you use the site (such as IP address, device/browser data, pages viewed, and cookies). If you create an account, we store your login and account preferences.

How we use your information

We use your information to process orders, ship products and live arrivals, provide customer support, send order and service updates, prevent fraud, improve our store experience, and comply with legal obligations. With your consent (where required), we may send marketing emails; you can opt out at any time.

Cookies & tracking

How cookies help our store work

Cookies and similar technologies help keep your cart working, remember preferences, measure site performance, and reduce fraud. You can control cookies through your browser settings; disabling some cookies may affect checkout and site functionality.

Essential cookies

Required for core site features like login, security, and shopping cart/checkout.

Analytics & performance

Help us understand what pages are useful and improve speed, content, and navigation.

Privacy FAQs

Quick answers about orders, payments, and your choices.

Do you sell my personal information?

We do not sell your personal information. We share information only as needed to run our store (for example, payment processing and shipping).

Who do you share data with?

We may share information with service providers such as payment processors, shipping carriers, email/SMS providers (if you opt in), analytics tools, and fraud-prevention services. They may access information only to perform services for us.

How do payments work?

Payments are processed by third-party payment providers. We do not store full payment card numbers on our servers; payment providers handle sensitive payment details under their own policies.

How long do you keep my data?

We keep order and account records as long as needed for business, tax, warranty, and legal purposes. We may retain certain logs for security and fraud prevention.

What choices do I have?

You can update account details, opt out of marketing emails, and manage cookies in your browser. You may also request access, correction, or deletion where applicable.

Is my data secure?

We use reasonable administrative, technical, and physical safeguards to protect information. No method of transmission or storage is 100% secure, but we work to reduce risk and respond to issues promptly.

Children’s privacy

Our site is not intended for children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us so we can take appropriate action.

International & state privacy rights

Depending on where you live, you may have rights to access, correct, delete, or restrict certain uses of your personal information. To make a request, contact us and include the email used for your order/account. We may need to verify your identity before fulfilling requests.